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发布时间:2017-09-11 18:51:04 来源:

  中视购物有限公司成立于1998年,是中央电视台唯一的电视购物平台,为中国国际电视总公司直属企业。中视购物数字频道于2006年12月28日正式开播,每天播出24小时,面向全国23个省,受众1.1亿家庭用户。


  公司坚持社会效益优先,把价值导向、诚实守信、优质服务放在首位,以优质的商品、“教买不叫卖”的节目和“以消费者为中心”的服务打造差异化的竞争平台,树立央视品质品位的良好形象。 


  公司坚持“电视本体、会员专营、加盟合营”的“一体两翼”发展战略,立足新一轮消费结构升级的市场环境,聚焦中高端的服装服饰、珠宝饰品、文化收藏、营养食品,形成了差异化的核心品类特色,为消费者提供经典、品质、简便、高性价比的商品与服务。


  公司积极推进以频道栏目化、主题化为核心的节目创新,通过“商品+创意”形成“国家品牌”、“大国工匠”、“靓装时代”“珍品堂”、“传家珠宝”、“名县名品”等九大栏目,以栏目的升级带动整个频道和系统的升级,实现节目差异化竞争优势。


  公司积极探索与CCTV频道、栏目、新媒体等优势资源的合作空间,借力《中国谜语大会(第二季)》、《味道》栏目等央视优势节目资源,提升平台品牌影响力,将电视观众有效导流至公司微信商城,迅速做大新媒体客户增量。


  面向未来,公司向内实现融合生长,积极推进电视和新媒体的融合发展,打造电视、网站、移动终端等多屏互动融合的营销平台,积聚核心竞争力;向外联合扩张,整合社会资源,迅速做强做大,建成与央视地位相匹配的电视购物旗舰企业,为中央电视台、总公司的发展做出贡献。


As the directly enterprise under China International Television Corporation, CTV Shopping Limited Company that is the only television shopping platform of CCTV was established in 1998. The CTV shopping digital channel officially launched in December 28, 2006 and oriented 23 provinces nationwide, 110 million families to broadcast 24 hours one day. 


The company adheres to the social benefits first and puts the value-oriented, honest, trustworthy and quality service at the first place. To establish a good image of CCTV character, the company is aimed at creating the differentiated competitive platform by means of high-quality goods, "Teaching is not for sale" programs and "Consumer-centric" services.


The company insists on the "One body two wings" development strategy of "TV ontology, Membership franchise, Joined the joint venture" and holds on a new round of consumption structure upgrading market environment and focuses on the high-end clothing apparel, jewelry, cultural collections and nutritious food, which has formed a differentiated core category characteristics and provided classic, quality, simple and cost-effective goods and services for consumers.

    

The company actively promotes the program innovation based on column and themed and forms the "National Brand", "Great Country Graftsman", "Beautiful Outfit Era", " Treasure Hall ", " Family Heirloom Jewelry ", " County Famous Brand " and other nine columns through the "Goods and Creativity" and advances the entire channel and system upgrade by column upgrade to achieve the differentiated competitive advantage of the program.


The company actively explores the cooperation space with CCTV channels, columns, new media and other advantage resources and enhances the platform brand influence by the "China Riddle Conference (the second quarter)", "Taste" column and other advantage program resources of CCTV to effectively divert TV audience to the company We Chat Mall in order to increase the number of new media customers quickly.


Facing the future,the company will achieve fusion growth inward and actively promote the integration development of television and new media and create the marketing platform of television, websites, mobile terminals and other multi-screen interactive integration to accumulate core competencies. Simultaneously, the company will also expand outward and integrate the social resources and become stronger and bigger quickly and build the TV shopping flagship business that is match with the status of CCTV to contribute to the development of CCTV and the head office.


官网:http://www.igocctv.com



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