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发布时间:2017-09-11 18:44:50 来源:

  东方购物作为2016年全国服务业500强、上海市百强企业,是目前中国电视购物行业最具盈利能力,以广播电视购物为主,视频购物、电信+互联网等多渠道融合的全媒体营销平台。


  2016年,东方购物实现了从演播室、舞美、录制、制作、播出的全高清改造,成为全国第一家24小时电视购物高清频道,并布局VR购物和互联网电视购物两大新技术,引领电视购物的“新看法”。


  在深化商品结构调整、准确把握市场需求及变动趋势的同时,东方购物重点实施自有品牌战略,邀请新锐设计师操刀设计的自有品牌Marie Bonne新一季服饰,在上海时装周上大放光彩。东方购物自营跨境电商栏目-东方全球购,引进千余款国外进口商品,组合更丰富、商品价格更优惠,获得顾客一致好评。


  东方购物全球新品发布会在全国范围内首创“广播电视网、互联网、电信网”全网融合直播,打造社会效益、经济效益双丰收的行业典范。


  通过建立电视、网站、APP、OTT、IPTV、广播、目录等全通路渠道,东方购物形成了行业领先的“平台共享、多屏合一、全渠道覆盖”业务模式,实现了以家庭购物为主导的跨屏联动与优势互补,并提出“文化购物、品质购物、科普购物、体验购物”的电视购物3.0模式,引领中国电视购物业行业的发展潮流。



As a Top 500 enterprise in China’s service sector and a Top 100 enterprise in Shanghai in 2016, OCJ is so far the most profitable company in China's TV shopping industry. It is an all-media multi-channel marketing platform that mainly uses the channels of radio and television, and also involves video shopping, telecommunications + Internet and other channels. 


In 2016, OCJ realized HD upgrading in the entire process that involves studio, set design, recording, production, and broadcasting, making it the first 24-hour HD TV shopping channel in China. In addition, it also attempted the use of two brand-new technologies, VR shopping and Internet TV shopping, which added a new dimension to TV shopping.


While adjusting its commodity structure and grasping the market demand and changes to the market trend, OCJ implemented the strategy of launching its own brand; it invites trends-setting fashion designers to design the clothes of its own brand Marie Bonne in the new season, which was proved to be a show stopper in the Shanghai Fashion Week. Global Buy, the self-run cross-border E-Business service, features more than a thousand foreign products; the exciting product mix and more favorable prices have won great acclaim from its customers.


The OCJ’s global new products launch ceremony was the very first event of its kind in China that was live streamed using radio and television networks, the Internet, and telecommunications networks. The event proved to be a resounding success in terms of social and economic benefits. 


Through the channels of television, website, mobile App, OTT, IPTV, radio, direct mailing and other channels, the OCJ has set up the industry-leading business model known as "platform-sharing, multiple screens, and all-channel coverage", and has realized cross-screen interaction and mutual complementing. Furthermore, it has initiated a TV shopping 3.0 model that integrates cultural, science elements into shopping, which focuses on quality and is based on trial use experience. This has helped establishing itself as a trend-setter in the TV shopping industry in China. 



官网网址:http://www.ocj.com.cn


  


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