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发布时间:2017-09-11 18:40:31 来源:

  快乐购物股份有限公司(简称:快乐购)成立于2005年12月,是商务部认定的全国首批电子商务示范企业,是湖南省战略性新兴产业百强企业、湖南省电商龙头企业。开业以来,公司一路保持规模、税收、利润高比例增长。2015年1月21日快乐购在深交所上市,成为国内首家A股上市的家庭电视购物企业,确立了行业领先地位。


  快乐购定位媒体零售,经营家庭百货,提供生活服务,致力于打造“中国最值得信赖的生活意见专家”。目前公司业务包括电视购物、移动电商、数据库营销、社群电商、O2O在地生活服务平台五大模块。2016年,公司收入32.19亿,实现税收1.14亿元。


  多年来,公司凭借跨界基因,形成了自己独特的产业创新优势。在创新商品上,开发了一批符合消费升级需求的商品,如G20宴会用瓷单品销售800万;在创新表现形态上,推出“中国原产”行动营销的独特打法,全年共完成20场外场直播,销售额3.1亿元;在创新营销模式上,打造了1020快抢节、快乐购双11等消费盛宴,并积极利用芒果生态圈资源,与湖南卫视《跨年晚会》、《元宵喜乐会》等达成深度合作,同时与淘宝、天猫等互联网大流量平台合作,推出《美人杀》、《我是大美人live》等直播电商项目。


Brief introduction of Happigo Home Shoppingco., ltd


Happigo Home Shopping co., ltd (hereafter referred to as Happigo Home Shopping) was founded in December 2005, is the first e-commerce demonstration enterprisesaccredited by the ministry of commerce, one of the top 100 enterprise of the strategic emerging industrie in Hunan province, leading enterprise of E-commerce in Hunan province.Since its opening, the company has maintained a high proportion of increase in its revenue, tax payment and profit. On January 21, 2015, 


Happigo Home Shopping was listed on the Shenzhen stock exchange, becoming the first domestic TV shopping company listed in the domestic market, establishing its leading position in the industry.

By locating on media retail, Happigo Home Shopping focused on family merchandises & providing living services, aims to become the "China's most trusted life expert". The business of the company now expanded into five areas, TV shopping, mobile e-commerce, database marketing, community e-commerce, and O2O life service platform. In 2016, the company had a revenue of 32.19 billion yuan and a tax revenue of 114 million yuan.


Over the years, depending on the cross-boundary gene, the company has developed its own unique industrial innovation advantage. On innovative products, we have developed a number of products that meet the needs of consumer’s upgrading living requirements, such as the china used in the G20 banquet, whichhad a salesover 8million. In the form of innovation, the unique method of launching the marketing of "Chinese original production" has been carried out during the whole year,thereof 20 off-site live telecast have been carried out in 2016, with a sales of 310 million yuan. On the innovation of marketing mode, the “1020 quick snap up festival” and the “shopping carnival” on 11th November were carried ou;A deep cooperation is made with the “Countdown party”& the “Lantern Festival” on HNTV, by means of thefull usage of the ecosphere resource of HNTV. At the same time, deep cooperation is made with a number of large E-commerce platform such as Taobao and Tmall, launched number of the online live broadcast show as “Mei Ren Sha”and“Queen Live”.


官网网址:http://www.happigo.com



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