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发布时间:2017-09-11 18:11:50 来源:

  好易购由浙江广电集团倾力打造,2006年成立。经国家广电总局批准,成为浙江省内唯一官方家庭购物频道,拥有6000万收视用户,430万会员,全省90个县市区的无盲点覆盖。在中央大力提倡发展服务业,加强媒体产业化的时代背景下,好易购践行广电深化媒体服务,加强产业转型发展之路,获得浙江省知名商号和服务业高端企业,连续8年蝉联省工商“消费者信得过单位”荣誉称号。


  好易购目前坐拥占地420多亩,耗资40亿建成的,集影视节目制作、文化企业孵化于一体的浙江广电国际影视中心,配备了国内先进的高清拍摄场景,打造了以多演播室集控系统为中心,融合电视、电商、外呼等多渠道的新型零售服务平台。旗下拥有汽车、旅游、保险代理、电子科技、杰莱雅五大子公司,并拥有“春天瑞朵”、“好易洁”、“夏日锋尚”为代表的自营品牌。众智推出“中央厨房媒体零售”和“好易购商城APP”等商业模式,以“电视+广告+销售”的创新理念,以融商、扶商、富商的共赢模式,坚持做有品质的电视购物,为浙江经济发展助力,为企业快速成长助跑,为消费品质升级助威。


The channel was built up by the Zhejiang Radio and Television Group, which was officially launched in 2006. It is the only official home shopping channel in Zhejiang. Now it has owned sixty million subscribers and more than four million members. It has become a diversified channel with TV shopping, data marketing, electricity providers, APP and so on. 


The shopping TV programs have uninterruptedly broadcast all day long. In addition, there are many important festivals held on the channel, like “May 13th Peach Blossom Festival" , June 16th TV shopping Carnival Festival”, “September 19th Osmanthus Festival”, “I Love 11-11 Day”. Every year, four great festivals activities are also hosted, which enrich the screen. There are also four major TV shopping brands are shown, like “Entering the country of origin”, “Today Good Tesco”, “I'm a pop”, and “A taste of Best 1”.


As is known to us, its program to achieve the province's 90 counties, urban areas.


The channel has 3 HD live rooms and 150 people's live TV team. It has created the ultimate viewing experience for the customers. It has become a powerful company with 200 person customer service system, 300 of the outbound team, and a logistics team of 500 people. It can provide users with strong service support completely. It is true that sales exceeded 2 billion yuan for two consecutive years. Its sales performance among the nation's TV shopping media has entered “Top Three." At the same time , its motto is that Good Tesco has always been to serve the community. It has formed a good social image and has been titled as "Zhejiang consumer trust unit" for eight consecutive years. 


官网:http://www.best1.com




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