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发布时间:2017-09-11 18:04:12 来源:

哈尔滨广播电视台天鹅购物频道覆盖黑龙江省全境,黑龙江省每2户家庭中必有一家是天鹅的会员。天鹅购物经过多年的发展已经从单一的电视购物转变为以电视购物经营为主体,“内外贸综合运营”及“平台叠加建设”的“一主多元”产业格局,形成了相对成熟的产业链条。


  天鹅购物始终不忘根本、不忘初心,坚持“诚信为本,广电为主”的基本原则。从“天鹅有爱,真诚到家”的单一电视购物产业开始,已发展成为产业链延伸广泛的媒体商业叠加平台。业务范围逐渐涵盖无店铺零售、实体Mall、汽车、医药、旅游、商贸等领域。把资源优势变成商品和服务,挖掘、培育了更多的新增长领域。在媒体文化产业示范应用和产业链条化建设的前期准备方面获得了稳步进展,为实现媒体文化产业的链条化和平台化建设、大规模推广应用奠定了重要基础。


  天鹅人除了通过商业价值来衡量自己的成就以外,我们作为媒体人更加着眼于肩上担负的社会责任。天鹅购物着力推广地方特色商品,促进东北亚商流的活跃和市场辐射能力,服务地方经济与民生,强化哈尔滨新区作为区域性中心的地位。将产业格局引向既有国际需求增长空间,又有黑龙江供给优势的新增长领域,多角度促进产业项目发展。


  天鹅购物正在努力打造的“国际媒体商业示范区”,是一个带动区域经济发展,引领全国商品进行东北亚、欧洲贸易集散的全媒体商业产业链平台。力争在“十三五”期间,将企业打造为东北亚具有重要影响力的媒体商业集团。


Swan Shopping channel of Harbin radio and television station covers 6.5 million households across the Heilongjiang province. As the municipal television station, it’s the only home television shopping channel approved by the provincial license. It’s the key cultural industry projects of “The 13th Five-year Plan” in Harbin.


Swan Shopping doesn’t forget its fundamental and original intention and insist on the basic principle of “honesty based, radio and television oriented”. Beginning from a single TV shopping industry called “Swan has love, Sincere comes home”, it has developed into a superposition of the media business platform with widely extended industrial chain. The business scope gradually covers the fields including Non-store retail, entities in the mall, cars, medicine, tourism, commerce and trade and so on. It changes the resource advantage into goods and services, excavating and cultivating more new growth areas. It has achieved steady progress in the media culture industry demonstration application and the prophase preparation of industrial chain construction. It lays a solid foundation to realize the construction for media culture industry chaining and platformization as well as the popularization and application in large scale.


Besides measuring our achievements through commercial value, as media people, we focus more on the social responsibility on the shoulders. Swan Shopping strive to promote local characteristic products, promotes the active Northeast Asian business flow and marketing radiation ability, service the local economy and people’s livelihood, strengthen the position of Harbin new district as a regional center. We take the industrial pattern to a new growth area with not only international demand growth space but also Longjiang supply advantage, promoting industrial project development in multi-angles.


Swan Shopping is trying to build the “international media commercial demonstration area”, which is a full media business industry chain platform driving regional economic development, leading national goods to undergo Northeast Asian and European trade distribution. We strive to build the enterprise into a media business group with great influence in Northeast Asian during “The 13th Five-year Plan”.


官网:http://www.swango.cn



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