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发布时间:2017-09-11 16:19:53 来源:

  大连广播电视台购物频道是由大连广播电视台投资成立的、拥有国家购物频道经营资质的现代家庭购物运营平台。其经营主体大连广播电视台购物有限公司成立于2011年4月14日,注册资金3000万元,隶属于大连广播电视台。


  购物频道作为大连广播电视台唯一专门从事现代家庭购物产业的专业频道(大连广播电视台8频道),于2011年4月29日正式开播。购物频道的电视节目实行全年365天全天24小时无间断播出,信号覆盖大连市150万电视家庭,近500万人口,目前拥有会员超过60万,物流配送已实现24小时内送货上门服务。

经过几年的发展,购物频道逐渐形成具有大连本地特色的现代家庭购物经营整合营销平台。在汽车、时令水果、冰鲜水产、冷链食品销售、品牌代理推广、线上线下互动营销等方面发挥独特优长,成为区域家庭购物平台差异化经营的亮点。


  在未来的发展规划中,购物频道将继续秉承诚信、专注、协作、共赢的经营理念,通过精心选择与市场需求高度契合的名优产品,完善和贴心的销售服务体系,全方位立体化的销售服务平台,使消费者尽享现代家庭购物的优越和便利。


Dalian radio and television shopping channel was developed by Dalian radio and television station  investment .Possessing a modern family shopping platform with national shopping channel qualifications.Its main business, Dalian radio and television shopping Co., Ltd. was founded in 14th Apr.2011 with registered capital of 30 million yuan.Under the Dalian radio and television.


Shopping channel as the only specialized channel for Dalian's modern home shopping industry (Dalian radio and television 8 channel), officially start to broadcast on April 29, 2011.The shopping channel's TV programme was broadcast 365 days a year, 24 hours a day, without interruption.The signal covers 1.5 million TV households in dalian and nearly 5 million people. Currently, it has more than 600,000 members, and the delivery of logistics has been realized within 24 hours.


After several years of development, the shopping channel has gradually formed a modern family shopping management integrated marketing platform with Dalian local characteristics.In automobile, seasonal fruits, iced fresh aquatic products, cold chain food sales, brand agency promotion,Online, offline, interactive marketing and other aspects play their respective advantages,becoming a regional family shopping platform differentiation business highlights.


In the future development planning, the shopping channel will continue to uphold the integrity, attention, cooperation, win-win business philosophy, highly fit through careful selection of the market demand and the famous quality products, perfect and thoughtful sales service system, an all-round and three-dimensional sales service platform, so that consumers enjoy the advantages and convenience of modern family shopping.


官网:http://www.dltv8.com



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